Wealth

“If I am worth anything later, I am worth something now. For wheat is wheat, even if people think it is a grass in the beginning.” ― Vincent van Gogh

Relationships

I heard someone say "Trying to get respect of the masses is a fools game" and it got me thinking...

Ever notice how some brands spark obsessive devotion in some people and disgust in others?
 
Think Marmite. 
 
Unapologetically bold, and never afraid to be exactly what it is.
 
In marketing, this “love it or hate it” effect is often the secret to a brand’s power. By speaking directly to a specific tribe, brands create unforgettable experiences and a devoted following that feel like part of their identity is being spoken to.
 
In marketing it's often considered a novice move to create a brand that tries to please everyone. The end result is  bland and forgettable. They fade into the noise.
 
Yet, how often do we make the same mistake in our personal lives. We blend in, we stop our quirks from shining through just to fit other people’s expectations. 
 
It might feel safe, but it also robs us of honest, fulfilling connections.
 
Imagine if we all leaned into that Marmite mindset: fully ourselves, strong flavour, a little funky and we accepted that we won’t appeal to everyone.
 
Yes, we might have fewer friends, but the relationships we did have would be far deeper, grounded in genuine acceptance of who we truly are.
 
Much like a brand that magnetises its core audience, we could build relationships that stand the test of time because they’re built on authenticity, not fakeness. A much sweeter taste knowing someone likes you for you, rather than the idea of you.

Freedom

Journal prompt
What if, instead of pouring my energy into worrying about the past, fearing the future, or seeking others’ approval, you channelled it all into one small, positive action you can take today?

Health

Focus is letting go of what you don’t need.
 
Journal Prompt: What things can you remove to make more space for a healthier life?

Wealth

Life is full of snakes, ladders, fun and games. 
 
We get to choose which ladders we climb while hoping we don't hit any snakes. 
 
One parable that makes me reflect on what goals we should chase is the story of the Mexican fisherman. 
 
The story goes...
 
An American businessman found himself in a small coastal village and gets chatting to a fisherman. Inside the fisherman's boat, he can see a collection of very lovely fish. 
 
The American compliments the Mexican on their quality and asks him how long it took to catch them.
 
It turns out, 'only a little while'. 
 
Surprised, the American asked why the fisherman didn't stay out longer to catch more fish. In response, the Mexican said he'd caught enough to support his family's needs, so didn't need to stay out any longer. 
 
"But what do you do with the rest of your time?" the American asked. 
 
The Mexican responded, "I sleep in, fish a little, play with my kids, spend time with my wife, eat good food and play guitar with my friends."
 
Having heard enough and spotting a sizeable opportunity for improvement the American began to offer unsolicited advice. The way he saw things, the Mexican should spend more time fishing. With bigger profits he could get a bigger boat, then several more boats with staff. He described how the business could grow and grow until the fisherman owned his own cannery with direct distribution worldwide. His plan would take around 20 years but would make the fisherman a millionaire. 
 
"But then what?" asked the fisherman.
 
Finally for the American to tell him "Well, you would retire, move to a small coastal village, where you would sleep late, fish a little, be with your family, eat good food and play guitar with your friends"

Relationships

"In my 20s, I thought it was about the destination. In my 30s, I realised it was about the journey. In my 40s now, I realise it’s about the company" - Sharran Srivatsaa

Freedom

The meanest thing you can do to yourself is hate someone else - James Dutton (for any 1883 fans out there)

Monday Mastery

Helping you improve by 1% each week

The Evolve Journey involves developing the four pillars of happiness (health, wealth, relationships and freedom) to raise your baseline level of happiness... 

Health

We post on TikTok about healthy habits and our take on the guide to the good life. Come say hello on there, it makes us happy! 

Wealth

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”
― L.P. Jacks

Relationships

There was once a King named Solomon. He was amazing at giving advice, people would come from far away, and he could instantly recognise their problems, their blindspots and come up with incredibly sound advice. 
 
The only trouble was when it came to his own life, his decisions were disastrous; he couldn't apply wisdom that was so helpful to others to himself. 

This is named the Solomon paradox. Just think now, when a friend has come to you with a problem, how easily you can spot the solution and the way forward. This mix of rationality and kindness makes all the difference and it's why when we journal, we write 'Advice for future you'. 
 
It's our little hack for avoiding dear Solomon's paradox and shortcutting to some wisdom while uncovering blindspots and illuminating the best path forward. Talking to loved ones too helps a great deal!

Freedom

You’ve already achieved goals you once believed would give you lasting happiness. 
 
Are you caught in the happiness deferment trap? Promising yourself you'll be happy if you could just achieve this, earn that and so on. 
 
This isn't to say don't have goals. Instead. what you can do right now to find joy in the journey—while you're working your ass off towards creating the future you desire.
 
Does it have to be at the expense of the joy today?