OUR STORY
Two brothers who couldn’t stick to a journal. So we made one we could.
We’re Sam and Freddie Titcombe, brothers and best mates from Devon. We built the Evolve Journal for people like us: big plans, busy minds, and a long history of journals abandoned by February.
★★★★★
Rated 4.9/5 from423reviews
WHY WE MADE IT
We built the journal we needed. You’ve shaped every edition since.
90s BABIES · WHERE IT STARTED
We had no idea where this would go.
Long before the journals, we were just two 90s kids who'd happily spend a whole day outdoors, talking nonsense and sharing snacks. We've been best mates (and each other's harshest critics) ever since. That's the spirit behind everything we make.
2019 · THE PROBLEM
Knowing what to do was never the hard part
We’d read the books and listened to the podcasts. On paper, we knew how to live well. In real life we were chasing shiny new ideas, making big plans in January and drifting back to old habits by February, with a nagging sense we weren’t living up to what we were capable of.
Journaling was the first thing that closed the gap. But every journal we tried let us down: a blank page that felt intimidating, or the same three gratitude lines every morning until we were writing “I don’t know” and feeling worse. So we started sketching our own.
2020 · THE FIRST EDITION
Built in lockdown, tested on ourselves
When lockdown kept two best mates apart, the journal became our project, and our excuse to talk every day. We tested every page on ourselves. If a prompt felt like homework, it went in the bin. If it made us stop and think, it stayed.
Three days after Christmas 2020, the first edition found its first customer. Fewer than 200 orders came through our website that whole first year, and every one of those early customers helped shape what came next.
2023 · THE SECOND EDITION
Rewritten around your feedback
We read every review, email and DM, and the second edition was built from them: clearer guidance, fewer pages that felt like a chore, and a daily routine that takes about five minutes.
That’s the edition that took off. Word spread, the press started to notice, from the Evening Standard to Woman & Home, and orders on our website grew fourfold in a single year.
2025 · THE THIRD EDITION
The journal we’d always wanted to make
The third edition is everything we’ve learned in one book: a discovery course to find your direction, then six months of guided days that blend “Why am I smiling?”, habit tracking, eat-the-frog focus and a little Stoicism. Hardback, in seven colours.
Today, more people order from us in a single week than in our first few years combined. And in our customer survey, 91% said they felt better within 30 days. That’s the part that keeps us going.
WHAT WE BELIEVE
Built for real life, not perfect streaks
Progress, not perfection
The pages are undated on purpose. Miss a day, or a week? Pick up where you left off. If it takes you two years to finish, you’re still far closer than if you’d never started.
Start with a smile
Forcing three gratitudes out on a bad morning can make you feel worse. So each day opens with “Why am I smiling?” There’s always something, even on the hard days.
Control the controllables
Stoicism isn’t about hiding your feelings. It’s feeling them, then choosing what to do next. Writing down what you can control, and letting go of what you can’t, is Stoicism in practice.
Kind on a bad week
No streaks to break and no guilt. On a busy day, 30 seconds still counts. We’d rather you came back gently than gave up.
THE FOUR PILLARS
Raise your everyday, not just your highs
Big wins fade. Research on the “hedonic treadmill” shows we drift back to our usual level of happiness after highs and lows alike. So instead of chasing peaks, the journal helps you build the four things that lift your baseline.
Health
Energy, sleep and movement: the foundation for everything else.
Wealth
Not just money. Contentment alongside growth.
Relationships
One of the strongest predictors of a long, happy life.
Freedom
Choosing how, and where, you spend your time.
Reflection + Action = Progress
It’s on the spine of every journal, and it’s the whole idea in four words.
DON’T JUST TAKE OUR WORD FOR IT
The journal people actually stick with
★★★★★
Rated 4.9/5 from423reviews
★★★★★
The only one I’ve stuck to
I have tried to journal many times in the past but after about a week it falls by the wayside. I’ve nearly finished my third month of Evolve now.
Ruth · Verified customer
★★★★★
The only way I’ve stuck to my habits
I’ve now nearly finished my 2nd Evolve journal. It’s something I’ll have for life. It addresses all the right areas, takes no time and has been the best way to stick to my habits.
Tasha G. · Verified customer
★★★★★
Changed my life
My outlook is more positive. It encourages me to practise gratitude and see the joy in the everyday small things, and I’ve stuck to my habits.
Hayley · Verified customer
AS FEATURED IN
Evening Standard · Red · Woman & Home · Women’s Fitness · House & Coco · Absolutely London
“The only journal I’ve actually really stuck with. Not perfectly, not every single day.”
Michaela Thomas, clinical psychologist and host of the Pause Purpose Play podcast, who now gives the journal to her own coaching groups
OUR PROMISE
If it doesn’t help, it’s on us
We believe in this journal enough to guarantee it. Follow it for six months, and if you don’t see a positive change in your life, email us within 180 days of purchase for a full refund.
Building this has been hard more times than we can count. On our own, we’d both have quit. With two of us, when one is flagging the other picks him up. That’s the spirit we’ve tried to put into every page.
We read every email and DM ourselves, so tell us how you’re getting on.
Sam & Freddie
The most important step is always the next one.
Six months of guided journaling, built by two brothers who needed it first.
Free UK delivery over £35 · 180-day money-back guarantee · Free gifts with every journal