Wealth

“If I am worth anything later, I am worth something now. For wheat is wheat, even if people think it is a grass in the beginning.” ― Vincent van Gogh

Relationships

I heard someone say "Trying to get respect of the masses is a fools game" and it got me thinking...

Ever notice how some brands spark obsessive devotion in some people and disgust in others?
 
Think Marmite. 
 
Unapologetically bold, and never afraid to be exactly what it is.
 
In marketing, this “love it or hate it” effect is often the secret to a brand’s power. By speaking directly to a specific tribe, brands create unforgettable experiences and a devoted following that feel like part of their identity is being spoken to.
 
In marketing it's often considered a novice move to create a brand that tries to please everyone. The end result is  bland and forgettable. They fade into the noise.
 
Yet, how often do we make the same mistake in our personal lives. We blend in, we stop our quirks from shining through just to fit other people’s expectations. 
 
It might feel safe, but it also robs us of honest, fulfilling connections.
 
Imagine if we all leaned into that Marmite mindset: fully ourselves, strong flavour, a little funky and we accepted that we won’t appeal to everyone.
 
Yes, we might have fewer friends, but the relationships we did have would be far deeper, grounded in genuine acceptance of who we truly are.
 
Much like a brand that magnetises its core audience, we could build relationships that stand the test of time because they’re built on authenticity, not fakeness. A much sweeter taste knowing someone likes you for you, rather than the idea of you.

Freedom

Journal prompt
What if, instead of pouring my energy into worrying about the past, fearing the future, or seeking others’ approval, you channelled it all into one small, positive action you can take today?

Health

At the start of the year many of you will have set goals. Those of you who started your Evolve Journal will have set, what we call, your Domino goal** that you'll be chipping away at.
 
Now that we've hit the middle of March, I welcome you to the 'mundane middle'. 
 
The mundane middle is where you’ve left the adrenaline and excitement of starting a new challenge behind yet the desired outcome is still just out of sight. 
 
This is where your dedication and consistency will pay off. 
It’s where many fall off track and never get back on. The mundane middle is where the race is won or lost.
 
But you know this, so when you feel yourself slipping you can pick yourself up. 
 
Picture how you will feel when you reach your goal and what you will do to celebrate. 
 
Evie Riski (pictured below) is the Queen of consistency. Recently it was announced she’s achieved 90 years of daily journaling.

 **A Domino Goal in the Evolve Journal is the most critical mission for the next six months. It’s the one goal that, if accomplished, will create a chain reaction of positive habits and progress in other areas of life.
 
The idea is to prioritise a single, high-impact goal that aligns with your ideal life and values. By focusing on this one thing, it simplifies decision-making and helps overcome procrastination.

Wealth

"Light looks more beautiful in darkness. When there is something beautiful in the middle of a wasteland, we are able to appreciate it more. One jewel doesn’t look like much when you have a pile of them, but if you find one jewel in the midst of mud, it is worth so much more." - Hidetaka Miyazaki

Relationships

“I have a little different definition of evil than most people.
When you have the opportunity and the ability to do good and you do nothing, that's evil. Evil doesn't always have to be an overt act, it can be merely the absence of good.”― Yvon Chouinard

Freedom

Fear of failure is powerful.

I struggle with it a lot—especially as we work hard to turn our passion (Evolve Journey) into a full-time gig. It means stepping outside our comfort zones and facing the humbling reality of being novices in many areas.
 
But we’ve learned that mistakes, sometimes spectacular ones, are unavoidable.
 
You simply don’t know what you don’t know.
 
Sure, we try to minimise blunders by learning from those who’ve gone before us, but at some point, you have to take the leap.
 
If you’re never willing to lose, you’ll never truly win. Masters of their craft aren’t born with innate perfection; they earn it through countless failures and lessons. It might feel like an uphill slog sometimes, but with consistency, each experience adds up, guiding you closer to success.
 
We are still a very long way from where we need to be but writing this is a helpful reminder to enjoy the journey and to keep going. Embrace the failures. They’re the stepping stones to something greater.

Health

Focus is letting go of what you don’t need.
 
Journal Prompt: What things can you remove to make more space for a healthier life?

Wealth

Life is full of snakes, ladders, fun and games. 
 
We get to choose which ladders we climb while hoping we don't hit any snakes. 
 
One parable that makes me reflect on what goals we should chase is the story of the Mexican fisherman. 
 
The story goes...
 
An American businessman found himself in a small coastal village and gets chatting to a fisherman. Inside the fisherman's boat, he can see a collection of very lovely fish. 
 
The American compliments the Mexican on their quality and asks him how long it took to catch them.
 
It turns out, 'only a little while'. 
 
Surprised, the American asked why the fisherman didn't stay out longer to catch more fish. In response, the Mexican said he'd caught enough to support his family's needs, so didn't need to stay out any longer. 
 
"But what do you do with the rest of your time?" the American asked. 
 
The Mexican responded, "I sleep in, fish a little, play with my kids, spend time with my wife, eat good food and play guitar with my friends."
 
Having heard enough and spotting a sizeable opportunity for improvement the American began to offer unsolicited advice. The way he saw things, the Mexican should spend more time fishing. With bigger profits he could get a bigger boat, then several more boats with staff. He described how the business could grow and grow until the fisherman owned his own cannery with direct distribution worldwide. His plan would take around 20 years but would make the fisherman a millionaire. 
 
"But then what?" asked the fisherman.
 
Finally for the American to tell him "Well, you would retire, move to a small coastal village, where you would sleep late, fish a little, be with your family, eat good food and play guitar with your friends"

Relationships

"In my 20s, I thought it was about the destination. In my 30s, I realised it was about the journey. In my 40s now, I realise it’s about the company" - Sharran Srivatsaa

Freedom

The meanest thing you can do to yourself is hate someone else - James Dutton (for any 1883 fans out there)