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Evolve Journey End of Year Review

Evolve Journey End of Year Review

Evolve Journey Annual Review

This week something a little different, we thought we would take a moment to reflect and do some mental decluttering so we can truly clock off for Christmas festivities and look forward to entering 2025, rather than dread it.

Past Year in Review

What standout moments—both positive and challenging—shaped this year. What are the lessons?

Habits and Systems Check

Which routines and strategies were most successful, which ones held you back. Any tweaks you can make for even greater impact?

The Pillars: Happiness, Health, Wealth, Relationships, and Freedom

How did you progress in each of these core areas this year, and what specific intentions or goals will you set for the year ahead to continue that growth?

Time and Connections

How were you spending your time when you created your fondest memories? Who influenced you the most, and how can you strengthen those meaningful relationships going forward?

Goal Alignment

Which ambitions or plans fell by the wayside, and if they still matter, how will you shuffle things so they are reprioritised?

Looking Ahead

Imagining your future self at 85, if they could see your 2024 what would they say? How can you use that wisdom to shape the next chapter of your life story?

Evolve journey daily pages

Work your way through for the perfect mindset to set your intentions for 2025. 

If You Want To Start A Business, Ask These 3 Questions To Save Yourself A Lot Of Pain

Lighthouse on a headland

Have you dreamt of starting your own business but you doubt yourself? Perhaps your salary keeps you comfortable and you’re worried the timing isn’t right or your idea isn’t good enough. Well that was me back in 2019 I was working in a sales job that was lucrative but I couldn’t stop thinking that I was trapped trading my time for money. I looked into the future in this career and couldn’t see how I could become truly wealthy. This was the year I silenced my imposter syndrome and I started my first business, Co-founded with my brother.

I have learnt a lot of lessons along the way and here are three questions that I wish I had asked myself before starting. If I had asked these initially the successes in our business would have come much earlier. 

  • Who are you creating this for and how will you continuously learn from their feedback?
  • What is the wealth creation ladder for my business idea? 
  • What will my average day look like? 

If this sounds like you and you’ve been debating the validity of your business idea, let me save you some pain and give you the questions to ask so you can avoid my mistakes and start  smarter.

Who are you creating this for and how will you continuously learn from their feedback?

When we started our business we did this because we saw tried to buy a guided journal for ourselves and there was nothing available to offer what we wanted. So our logic was if it doesn’t exist we will make it. Our thoughts were to design products for ourselves and then we assumed this would naturally appeal to everyone and success would come easy.

Boy were we wrong. 

In assuming our products would speak to ourselves and therefore everyone they actually ended up speaking to no one. 

This is ironic because in designing our first product and launching it we took way longer than we should have to speak to customers and learn from how they were using the product, things that didn’t make sense to them and other opportunities for improvement. 

If I could start again I would begin with a clear audience in mind, I would speak with them as much as possible to continuously learn and improve my offering. (If you’re reading this as an Evolve Journey customer we’d love to hear from you)

What is the wealth creation ladder for my business idea? 

Credit Nathan Barry. Source https://www.stevanpopovic.com/wealth-ladder-lens/

I didn’t know it at the time but I was trying to jump from one of the ladders of wealth creation with the lowest ceiling of wealth, trading my time for money, to one of the highest. Selling products. 

I wish I had considered this question before starting so I was clear on the skills gap in between and whether this was indeed the game I wanted to play. Asking this question would make sure I design the business from the offset with the highest potential for wealth creation.

With your business idea, it's a good idea to think about how you can make it the highest leverage version of the idea possible. 

For example, the initial idea may be to learn how to become a yoga instructor and then set up a business as an independent yoga instructor. 

This gives you a bit more freedom than full-time employment but is still trading time for money. Instead, how could you make this more leveraged and increase the potential wealth creation? 

The answer could be instead of teaching in person create an online course and sell to students digitally so you can invest time upfront but then after with a little marketing you make money when you sleep. 

Any wealth creation limit is fine, it's your business, after all, it's just important to know upfront so you can make sure you are happy with the sacrifices needed given the maximum potential.

What will my average day look like? 

One constant outside of death and taxes is problems. No matter your income, rank or station life will always give you problems. 

It's helpful to look into the future and predict which potential problems your aspirations will bring you. If starting this business means eventually scaling to over 100 employees and you know you dislike managing people then you might want to rethink the business direction.

Getting clear on what you want your average day to look like if the business is successful can help you to get clear on the direction you want to take things. Making key decisions earlier will set you up for success. 

If you picture yourself doing not a lot and just relaxing on a beach then you likely want to avoid building a business that relies on your personal brand as a content machine and instead look for something with strong exit potential. 

If you want to be able to reallocate or pursue a nomadic lifestyle then the systems and the type of business you build should reflect this. 

Move forward.

It seems simple but it's easy to get wrapped up in the passion of your idea and ignore these things, before you know it you’ve steamrolled yourself into golden handcuffs with a business that you didn’t want but didn’t know how to avoid. 

These three questions will avoid a lot of pain and give you a shortcut to the future life you want for yourself.

The Obstacles Preventing You From Achieving Your Goals And How To Overcome Them

The Obstacles Preventing You From Achieving Your Goals And How To Overcome Them

 

Perhaps it's fair to say, some of us find ourselves stuck in a rut. Oracle found that while 80% of people are ready for a career change, 75% of people feel stuck professionally and 27% said they were trapped in their routine. So what's preventing people from making changes? 

Below, I've outlined all the major ways people fail when it comes to setting and smashing their goals.

Informed by academic research and my own learnings as Co-founder of Evolve Journey, with experience guiding thousands of journalers through their own goal-setting journey. 

How To Fail Your Goals 

Take On Too Many At Once

The classic January 1st overwhelm.

You go from three mince pies a day to trying to run three miles a day, only eating chicken and broccoli whilst aiming for the most successful quarter of your career.

All at once. 

An absolute overload of priorities creates a lack of focus, making it harder to achieve any of them.

Habits and routines take time to change.

So, whether your goal is to introduce a positive habit or cut a negative one, taking on too much at once makes all goals less likely to be achieved.

Once one falls by the wayside we often see a drop in motivation. As what could have been fades into a distant memory that maybe, just maybe, we’ll pick up next year.

Research by Locke and Latham (2002, 2006) showed that setting high and specific goals can improve performance whilst taking on too many can lead to a lack of focus and overwhelm, making it difficult to achieve any of them. 

Actionable Takeaway:

1. Write down everything you want.
2. Pick ONE top priority and focus on this, and this alone to increase the chance of success. But remember, success at the expense of a healthy balanced life, is not sustainable. 

 

Quit When It Gets Hard

Take signs of frustration, anxiety and fear as a signal to quit instead of progress in achieving the goal. 

Generally speaking, where there is fear there is personal growth.

The very fact that you doubt you can do something means you are about to stretch yourself and do something that before you didn’t know you could.

Self-confidence builds over repetitions of your inner bitch telling you to quit because it's too hard, because in the moment it seems impossible. But, by powering through regardless you build an undeniable stack of evidence that proves you can improve and grow. 

Reframe setbacks as learning opportunities. Facing challenges and pushing through them can enhance self-belief and motivation, as discussed by Seo and Ilies (2009). Reflect on your progress, you’ll be surprised how much you’ve improved since you started.

 

Set Goals That Are Too Big Or Too Small

When a goal is too small the brain isn’t motivated enough. It simply doesn’t turn us on, so we lack the motivation to make it happen. 

The more challenging a goal, the more it arouses the brain. But there is a limit, if something is completely and utterly unrealistic then it will end in demotivation. 

Pick something just outside of reach that you are excited to achieve. This will give you the fire to stretch yourself and give you a nice sense of accomplishment. Look for the goldilocks of goals, just the right amount of attanaibiltiy and challenge to optimise your performance and motivations.

 

Be Unspecific

Without specificity, it’s difficult to know when you have or haven’t achieved anything. 

‘Be proficient in Spanish’ is not good enough. 

If the end goal is hard to quantify make sure the actions are quantified. 

Example Goal: To attain B1 Spanish level I am going to complete 2 hours of lessons, 3 hours of private study and reading per week for the next 3 months. 

 

Don't Write Your Goals Down

Writing down your goals daily makes you 42% more likely to achieve them.

Not putting pen to paper leaves you open to a lack of accountability. It makes it too flexible, it can change at will in your head. 

Marcus Aurelius — 'If you don't have a consistent goal in life, you can't live it in a consistent way.'

 

In the Evolve Journal we have a daily prompt where you write your goal (or Domino as we call it). The one goal that, when knocked down, creates a ripple effect of positive outcomes. 

Tell The World And Not Yourself

A common pitfall I see is when people look for accountability and reward from others. They try to shortcut straight to reward by looking for social kudos and validation of the goal, when at that moment in time, it's just an aspiration. 

Finding intrinsic motivation and keeping a goal close to your chest is a much cleaner source of fuel than looking externally.

While it’s important to maintain a clear personal vision, it’s also wise to have an easily explainable, non-threatening goal to share with others.

For instance, if you’re working at a corporate company, you might not want to broadcast your dream of setting up your own business or becoming an artist and leaving the corporate world behind. 

Instead, share a simpler, more relatable goal that allows you to chip away in peace at your own pace. The master plan can be just for you, something special and personal.

Visualising Only Success And Not Failure

You may have heard of positive visualisation, the act of visualising completing a successful action with the aim of making it more likely to actually happen. 

Martin et al. (1993) suggests that anticipating potential obstacles and planning for them can be even more effective in ensuring goal completion. 

The research shows that thinking more about how you would feel failing the goal and predicting some of the ways you may go wrong is a wholistic tactic to ensure goal completion. 

 

If you’ve been disappointed with your progress and feel your dream life is getting further away by the day, changing the way you do things to get different results is actually the only way to break through.

So, we have put together a FREE Goal Setting Guide to help you pinpoint a specific goal and provided you with a blueprint to help you achieve it. 

Where could you be in the next 6 months?